Severity
Moderate
Precious Keepsakes Rattle Recalled by Russ Berrie & Co.
Reported: March 22, 2000 Initiated: March 22, 2000 #00082
Precious Keepsakes issued this CPSC recall on March 22, 2000. Classified as Moderate severity. The recall was issued because: Choking. This recall notice is sourced from official CPSC enforcement records. Below you will find the complete product description, hazard information, remedy instructions, and related recalls from the same manufacturer or product category.
Recall Insight
This CPSC action (record #00082) was formally reported on March 22, 2000. It is classified under Moderate severity, with a current status of Active. Precious Keepsakes is listed as the recalling firm. The number of affected units is not disclosed in the agency filing, which is common for drug and food recalls where lot-level tracking supersedes unit counts.
The documented reason for this recall is: Choking Distribution information was not included in the agency filing, so consumers should assume broad potential exposure until the firm publishes point-of-sale details.
To put this record in context, PlainRecalls indexes 83,949 recalls across the FDA, CPSC, NHTSA and USDA FSIS going back to 1995. Within the same product category, the database holds 6 closely related recalls, of which 1 were also issued by CPSC. That clustering is a signal — repeated actions in a narrow category often indicate a systemic quality-control issue, a supplier-wide contamination, or a design defect that has propagated across product lines. This recall is roughly 26 years old; older recalls can remain relevant because many units enter resale, rental, and secondary-market channels where the original warning never reaches the end user. Always cross-check the recall number against the official agency page before relying on any summary.
Recall Distribution by Severity Class
Units Affected
Unknown
Related Recalls
6
1 from same agency
Product Description
Precious Keepsakes Rattle Recalled by Russ Berrie & Co. NEWS from CPSC U.S. Consumer Product Safety Commission Office of Information and Public Affairs Washington, DC 20207 FOR IMMEDIATE RELEASE March 22, 2000 Release # 00-082 Russ Berrie Recall Line: (800) 272-7877 CPSC Consumer Hotline: (800) 638-2772 CPSC Media Contact: Nychelle Fleming, (301) 504-7063 CPSC, Russ Berrie & Co. Inc. Announce Recall of Rattles WASHINGTON, D.C. - In cooperation with the U.S. Consumer Product Safety Commission (CPSC), Russ Berrie & Co. Inc., of Oakland, N.J., is voluntarily recalling about 13,400 rattles. The shape and size of the rattle's handle allow it to become lodged in the throats of babies, posing a choking hazard. The rattles violate the Federal Hazardous Substances Act for the design and construction of baby rattles. CPSC and Russ Berrie are not aware of any incidents or injuries involving these rattles. This recall is being conducted to prevent the possibility of injuries. The Precious KeepsakesTM silver-plated "New Baby" rattle is 6 inches long and consists of a spinning ball on top of an ornate handle, which includes a small bear and a bow. The rattle was sold as item number 10399. The item number appears on the product packaging. A silver tag attached to the rattle with a ribbon reads "NEW BABY." Specialty and drug stores, and flower and gift shops nationwide sold these rattles from November 1998 through December 1999 for about $14. Consumers should take these rattles away from babies immediately, and return them to the store where purchased for a refund. For more information, contact Russ Berrie & Co. at (800) 272-7877 between 9 a.m. and 5 p.m. ET Monday through Friday, or write to Russ Berrie & Co. Inc., Attn: Customer Service Dept., 111 Bauer Drive, Oakland, NJ 07436.
Reason for Recall
Choking
Details
- Recalling Firm
- Precious Keepsakes
Recall Profile
| Attribute | Value |
|---|---|
| Agency | U.S. Consumer Product Safety Commission |
| Severity class | Moderate |
| Status | Active |
| Recall number | 00082 |
| Date reported | March 22, 2000 |
| Date initiated | March 22, 2000 |
| Recalling firm | Precious Keepsakes |
| Units affected | Not disclosed |
| Distribution | Not disclosed |
Profile values are sourced directly from the official CPSC enforcement record. Source: U.S. Consumer Product Safety Commission.
Frequently Asked Questions
What product was recalled? ▼
Precious Keepsakes Rattle Recalled by Russ Berrie & Co. NEWS from CPSC U.S. Consumer Product Safety Commission Office of Information and Public Affairs Washington, DC 20207 FOR IMMEDIATE RELEASE March 22, 2000 Release # 00-082 Russ Berrie Recall Line: (800) 272-7877 CPSC Consumer Hotline: (800) 638-2772 CPSC Media Contact: Nychelle Fleming, (301) 504-7063 CPSC, Russ Berrie & Co. Inc. Announce Recall of Rattles WASHINGTON, D.C. - In cooperation with the U.S. Consumer Product Safety Commission (CPSC), Russ Berrie & Co. Inc., of Oakland, N.J., is voluntarily recalling about 13,400 rattles. The shape and size of the rattle's handle allow it to become lodged in the throats of babies, posing a choking hazard. The rattles violate the Federal Hazardous Substances Act for the design and construction of baby rattles. CPSC and Russ Berrie are not aware of any incidents or injuries involving these rattles. This recall is being conducted to prevent the possibility of injuries. The Precious KeepsakesTM silver-plated "New Baby" rattle is 6 inches long and consists of a spinning ball on top of an ornate handle, which includes a small bear and a bow. The rattle was sold as item number 10399. The item number appears on the product packaging. A silver tag attached to the rattle with a ribbon reads "NEW BABY." Specialty and drug stores, and flower and gift shops nationwide sold these rattles from November 1998 through December 1999 for about $14. Consumers should take these rattles away from babies immediately, and return them to the store where purchased for a refund. For more information, contact Russ Berrie & Co. at (800) 272-7877 between 9 a.m. and 5 p.m. ET Monday through Friday, or write to Russ Berrie & Co. Inc., Attn: Customer Service Dept., 111 Bauer Drive, Oakland, NJ 07436.. Recalled by Precious Keepsakes.
Why was this product recalled? ▼
Choking
Which agency issued this recall? ▼
This recall was issued by the CPSC on March 22, 2000. Severity: Moderate. Recall number: 00082.
How do I check if my product is affected by a recall? ▼
Check the product description and recall number (00082) against your product. Visit the official CPSC website for the most current information. You can also use our Recall Checker tool to search by product name or brand.
How do I report an injury from a recalled product? ▼
Report injuries to the issuing agency: CPSC at SaferProducts.gov, NHTSA at nhtsa.gov/report-a-safety-problem, or FDA via MedWatch. Document the product (photos, model/serial numbers, purchase receipts) and seek medical attention. Injury reports help agencies track hazard patterns and may strengthen enforcement actions.
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Recall Context
Product recalls are issued when a manufacturer, distributor, or federal agency determines that a product poses a safety risk to consumers. This recall is classified as moderate severity, indicating the product may cause temporary or medically reversible health consequences. Across PlainRecalls, we track 83,000+ recalls from FDA, CPSC, and NHTSA to help consumers stay informed and act quickly when safety issues arise.
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Data Sources
Data as of 2025. Source: FDA, CPSC, NHTSA, USDA FSIS federal recall databases.
- Source: FDA — Food and Drug Administration, openFDA Enforcement API (food, drug, and medical device recalls)
- Source: CPSC — Consumer Product Safety Commission Recalls API (consumer product recalls and hazards)
- Source: NHTSA — National Highway Traffic Safety Administration Recalls API (vehicle safety recalls)
- Source: USDA FSIS — Food Safety and Inspection Service (meat, poultry, and egg product recalls)
Recall information is sourced from official federal agency databases. Always verify recall details with the issuing agency for the most current status. This information is for research and awareness purposes only.
Read our methodology — how this data is sourced, computed, and verified.
All federal data sources used on this page
- U.S. Census Bureau ACS — demographic + housing + income data. census.gov/programs-surveys/acs
- BLS Occupational Employment and Wage Statistics (OEWS) — wage + employment by occupation. bls.gov/oes
- BEA Regional Economic Accounts — GDP + personal income by state/metro. bea.gov/data/regional
- U.S. Census Bureau County Business Patterns — establishment + employment by industry. census.gov/cbp
- IRS Statistics of Income (SOI) — tax-return aggregate data. irs.gov/statistics
- data.gov — U.S. federal open-data portal — discovery layer for additional federal sources. data.gov
Source: Federal recall agencies (FDA, CPSC, NHTSA, USDA FSIS) Aggregated multi-agency recall feeds · 2024 Recall data normalized across federal agency feeds; severity classifications follow each agency's own taxonomy (FDA Class I/II/III; CPSC, NHTSA, USDA FSIS).