Severity
Moderate
ModerateActive
CPSC recall · Reported May 17, 2007
Bookspan Recalls Discovery Bunny Books Due to Choking Hazard
The seam on the bunny's left hind leg can open, exposing a plastic squeaker toy contained inside a cloth bag, posing a choking hazard to young children.
Compiled from official public sources by the editorial team.
Verify with CPSC →
Animal Magic Ltd., of Hong Kong recalled This recall involves Discovery Bunny yellow cloth books. The mid-section of the yellow an… - a moderate-severity action.
Bookspan Recalls Discovery Bunny Books Due to Choking Hazard was recalled by Animal Magic Ltd., of Hong Kong in May 17, 2007. Reason: The seam on the bunny's left hind leg can open, exposing a plastic squeaker toy contained inside a cloth bag,…. Remedy: Consumers should immediately take the recalled bunny books from children and either disca…. Verify recall #07551 with the CPSC before acting.
The recall
Animal Magic Ltd., of Hong Kong issued this moderate-severity CPSC recall-The seam on the bunny's left hind leg can open, exposing a plastic squeaker toy contained inside a cloth bag,….
- Moderate
- severity level
- May 17, 2007
- reported
Sourced from official CPSC enforcement records. Verify recall #07551 with the agency before acting. Full product description, hazard, remedy, and related recalls are below.
Recall Insight
This CPSC action (record #07551) was formally reported on May 17, 2007. It is classified under Moderate severity, with a current status of Active. Animal Magic Ltd., of Hong Kong is listed as the recalling firm. Federal records list the affected scope as About 16,000.
The documented reason for this recall is: The seam on the bunny's left hind leg can open, exposing a plastic squeaker toy contained inside a cloth bag, posing a choking hazard to young children. Distribution information was not included in the agency filing, so consumers should assume broad potential exposure until the firm publishes point-of-sale details. The remedy documented by the agency is: Consumers should immediately take the recalled bunny books from children and either discard them or return them to Bookspan. Consumers will receive a full credit on their book club account. Bookspan … - consumers holding this product should act on that instruction rather than relying on general guidance.
Within the same product category the archive holds 6 closely related recalls, 6 from CPSC - clustering in a narrow category often points to a systemic quality-control or supplier issue rather than a one-off defect. Always verify the recall number against the official agency record before acting.
Children & Baby Products recalls over time
Where this recall sits in its category - 3,731 children & baby products recalls on record
Of 101,704 recalls in the database, 24,878 are high severity, 72,426 moderate, and 4,400 low. This recall is classified moderate severity.
Counts reflect market size and reporting activity, not inherent danger, we do not rank products by risk from raw recall volume.
Affected scope
About 16,000
Related Recalls
6
6 from same agency
Product description
This recall involves Discovery Bunny yellow cloth books. The mid-section of the yellow and white plush stuffed bunny opens to a six-page cloth book. The plush bunny has black & white checkered ears and feet. The "SoftPlay" logo is printed on a tag sewn into the bunny toy.
Reason for recall
The seam on the bunny's left hind leg can open, exposing a plastic squeaker toy contained inside a cloth bag, posing a choking hazard to young children.
Remedy, what to do
Consumers should immediately take the recalled bunny books from children and either discard them or return them to Bookspan. Consumers will receive a full credit on their book club account. Bookspan has directly notified purchasers of the product recall by mail.
Recall Profile
| Attribute | Value |
|---|---|
| Agency | U.S. Consumer Product Safety Commission |
| Severity class | Moderate |
| Status | Active |
| Recall number | 07551 |
| Date reported | May 17, 2007 |
| Date initiated | May 17, 2007 |
| Recalling firm | Animal Magic Ltd., of Hong Kong |
| Affected scope | About 16,000 |
| Distribution | Not disclosed |
| Official source | CPSC notice → |
Profile values are sourced directly from the official CPSC enforcement record. Source: U.S. Consumer Product Safety Commission.
What to do with this recall
Consumers should immediately take the recalled bunny books from children and either discard them or return them to Bookspan. Cons…
- Check the recall number (07551) and product description against the item you own. Search the archive
- Confirm the current status and remedy on the official CPSC notice before acting. CPSC notice
- Follow the documented remedy (refund, replacement, repair, or disposal) rather than general advice. What to do next
This page summarizes the official CPSC record for research and awareness; it is not legal, medical, or safety advice. Verify with the issuing agency before acting.
Frequently Asked Questions
What product was recalled? ▼
This recall involves Discovery Bunny yellow cloth books. The mid-section of the yellow and white plush stuffed bunny opens to a six-page cloth book. The plush bunny has black & white checkered ears and feet. The "SoftPlay" logo is printed on a tag sewn into the bunny toy.. Recalled by Animal Magic Ltd., of Hong Kong. Units affected: About 16,000.
Why was this product recalled? ▼
The seam on the bunny's left hind leg can open, exposing a plastic squeaker toy contained inside a cloth bag, posing a choking hazard to young children.
What should consumers do? ▼
Consumers should immediately take the recalled bunny books from children and either discard them or return them to Bookspan. Consumers will receive a full credit on their book club account. Bookspan has directly notified purchasers of the product recall by mail.
Which agency issued this recall? ▼
This recall was issued by the CPSC on May 17, 2007. Severity: Moderate. Recall number: 07551.
How do I check if my product is affected by a recall? ▼
Check the product description and recall number (07551) against your product. Visit the official CPSC website for the most current information. You can also use our Recall Checker tool to search by product name or brand.
How do I report an injury from a recalled product? ▼
Report injuries to the issuing agency: CPSC at SaferProducts.gov, NHTSA at nhtsa.gov/report-a-safety-problem, or FDA via MedWatch. Document the product (photos, model/serial numbers, purchase receipts) and seek medical attention. Injury reports help agencies track hazard patterns and may strengthen enforcement actions.
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Other recalls in the same product category, useful for spotting patterns across the same defect class or manufacturer.
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Every figure on PlainRecalls is rendered directly from official FDA, CPSC and NHTSA recall records, no number is typed in by an editor. This recall: CPSC, reported May 17, 2007. Severity classes follow each agency's own taxonomy (FDA Class I/II/III; CPSC and NHTSA by hazard type), and related-recall context is computed across the full archive. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of July 2026.