Severity
Moderate
ModerateActive
CPSC recall · Reported December 23, 2011
Build-A-Bear Recalls Colorful Hearts Teddy Bears Due to Choking Hazard
The teddy bear's eyes could loosen and fall out, posing a choking hazard to children.
Compiled from official public sources by the editorial team.
Verify with CPSC →
Build-A-Bear Workshop Inc., of St. Louis, Mo. recalled The Colorful Hearts Teddy is a stuffed animal about 16 inches high with black plastic eye… - a moderate-severity action.
Build-A-Bear Recalls Colorful Hearts Teddy Bears Due to Choking Hazard was recalled by Build-A-Bear Workshop Inc., of St. Louis, Mo. in December 23, 2011. Reason: The teddy bear's eyes could loosen and fall out, posing a choking hazard to children.. Remedy: Consumers should immediately take the recalled teddy bear from children and return it to …. Verify recall #12068 with the CPSC before acting.
The recall
Build-A-Bear Workshop Inc., of St. Louis, Mo. issued this moderate-severity CPSC recall-The teddy bear's eyes could loosen and fall out, posing a choking hazard to children..
- Moderate
- severity level
- December 23, 2011
- reported
Sourced from official CPSC enforcement records. Verify recall #12068 with the agency before acting. Full product description, hazard, remedy, and related recalls are below.
Recall Insight
This CPSC action (record #12068) was formally reported on December 23, 2011. It is classified under Moderate severity, with a current status of Active. Build-A-Bear Workshop Inc., of St. Louis, Mo. is listed as the recalling firm. Federal records list the affected scope as 284,000 in the United States and 13,200 in Canada.
The documented reason for this recall is: The teddy bear's eyes could loosen and fall out, posing a choking hazard to children. Distribution information was not included in the agency filing, so consumers should assume broad potential exposure until the firm publishes point-of-sale details. The remedy documented by the agency is: Consumers should immediately take the recalled teddy bear from children and return it to any Build-A-Bear store to receive a coupon for any available stuffed animal from Build-A-Bear. - consumers holding this product should act on that instruction rather than relying on general guidance.
Within the same product category the archive holds 6 closely related recalls, 6 from CPSC - clustering in a narrow category often points to a systemic quality-control or supplier issue rather than a one-off defect. Always verify the recall number against the official agency record before acting.
Household Products recalls over time
Where this recall sits in its category - 3,056 household products recalls on record
Of 101,704 recalls in the database, 24,878 are high severity, 72,426 moderate, and 4,400 low. This recall is classified moderate severity.
Counts reflect market size and reporting activity, not inherent danger, we do not rank products by risk from raw recall volume.
Affected scope
284,000 in the United States and 13,200 in Canada
Related Recalls
6
6 from same agency
Product description
The Colorful Hearts Teddy is a stuffed animal about 16 inches high with black plastic eyes. The bear's fabric covering is printed with multi-colored heart shapes.
Reason for recall
The teddy bear's eyes could loosen and fall out, posing a choking hazard to children.
Remedy, what to do
Consumers should immediately take the recalled teddy bear from children and return it to any Build-A-Bear store to receive a coupon for any available stuffed animal from Build-A-Bear.
Recall Profile
| Attribute | Value |
|---|---|
| Agency | U.S. Consumer Product Safety Commission |
| Severity class | Moderate |
| Status | Active |
| Recall number | 12068 |
| Date reported | December 23, 2011 |
| Date initiated | December 23, 2011 |
| Recalling firm | Build-A-Bear Workshop Inc., of St. Louis, Mo. |
| Affected scope | 284,000 in the United States and 13,200 in Canada |
| Distribution | Not disclosed |
| Official source | CPSC notice → |
Profile values are sourced directly from the official CPSC enforcement record. Source: U.S. Consumer Product Safety Commission.
What to do with this recall
Consumers should immediately take the recalled teddy bear from children and return it to any Build-A-Bear store to receive a coup…
- Check the recall number (12068) and product description against the item you own. Search the archive
- Confirm the current status and remedy on the official CPSC notice before acting. CPSC notice
- Follow the documented remedy (refund, replacement, repair, or disposal) rather than general advice. What to do next
This page summarizes the official CPSC record for research and awareness; it is not legal, medical, or safety advice. Verify with the issuing agency before acting.
Frequently Asked Questions
What product was recalled? ▼
The Colorful Hearts Teddy is a stuffed animal about 16 inches high with black plastic eyes. The bear's fabric covering is printed with multi-colored heart shapes.. Recalled by Build-A-Bear Workshop Inc., of St. Louis, Mo.. Units affected: 284,000 in the United States and 13,200 in Canada.
Why was this product recalled? ▼
The teddy bear's eyes could loosen and fall out, posing a choking hazard to children.
What should consumers do? ▼
Consumers should immediately take the recalled teddy bear from children and return it to any Build-A-Bear store to receive a coupon for any available stuffed animal from Build-A-Bear.
Which agency issued this recall? ▼
This recall was issued by the CPSC on December 23, 2011. Severity: Moderate. Recall number: 12068.
How do I check if my product is affected by a recall? ▼
Check the product description and recall number (12068) against your product. Visit the official CPSC website for the most current information. You can also use our Recall Checker tool to search by product name or brand.
How do I report an injury from a recalled product? ▼
Report injuries to the issuing agency: CPSC at SaferProducts.gov, NHTSA at nhtsa.gov/report-a-safety-problem, or FDA via MedWatch. Document the product (photos, model/serial numbers, purchase receipts) and seek medical attention. Injury reports help agencies track hazard patterns and may strengthen enforcement actions.
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Other recalls in the same product category, useful for spotting patterns across the same defect class or manufacturer.
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Compare this recall with Cooper Lighting Recalls Metalux Optimized High Bay LED Ligh… →
Every figure on PlainRecalls is rendered directly from official FDA, CPSC and NHTSA recall records, no number is typed in by an editor. This recall: CPSC, reported December 23, 2011. Severity classes follow each agency's own taxonomy (FDA Class I/II/III; CPSC and NHTSA by hazard type), and related-recall context is computed across the full archive. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of July 2026.