Severity
Moderate
ModerateActive
CPSC recall · Reported August 29, 2013
Build-A-Bear Recalls Stuffed Animal Toy Due to Choking Hazard
The stuffed animal's eye can detach, posing a choking hazard to young children.
The CPSC recalled Sulley is a furry blue creature from the Monsters movies. The Build-A-Bear stuffed monste… - a moderate-severity action.
Build-A-Bear Recalls Stuffed Animal Toy Due to Choking Hazard was recalled and listed by the CPSC in August 29, 2013. Reason: The stuffed animal's eye can detach, posing a choking hazard to young children.. Remedy: Consumers should immediately take the recalled Sulley from children and return it to any …. Verify recall #13274 with the CPSC before acting.
The recall
issued this moderate-severity CPSC recall-The stuffed animal's eye can detach, posing a choking hazard to young children..
- Moderate
- severity level
- August 29, 2013
- reported
Sourced from official CPSC enforcement records. Verify recall #13274 with the agency before acting. Full product description, hazard, remedy, and related recalls are below.
Recall Insight
This CPSC action (record #13274) was formally reported on August 29, 2013. It is classified under Moderate severity, with a current status of Active. The recalling firm is not specified in the federal record. Federal records list the affected scope as 25,000 in the U.S. and 1,100 in Canada.
The documented reason for this recall is: The stuffed animal's eye can detach, posing a choking hazard to young children. Distribution information was not included in the agency filing, so consumers should assume broad potential exposure until the firm publishes point-of-sale details. The remedy documented by the agency is: Consumers should immediately take the recalled Sulley from children and return it to any Build-A-Bear Workshop store to receive a coupon for any stuffed animal from Build-A-Bear Workshop. - consumers holding this product should act on that instruction rather than relying on general guidance.
Within the same product category the archive holds 6 closely related recalls, 6 from CPSC - clustering in a narrow category often points to a systemic quality-control or supplier issue rather than a one-off defect. Always verify the recall number against the official agency record before acting.
Children & Baby Products recalls over time
Where this recall sits in its category - 3,731 children & baby products recalls on record
Of 101,704 recalls in the database, 24,878 are high severity, 72,426 moderate, and 4,400 low. This recall is classified moderate severity.
Counts reflect market size and reporting activity, not inherent danger, we do not rank products by risk from raw recall volume.
Affected scope
25,000 in the U.S. and 1,100 in Canada
Related Recalls
6
6 from same agency
Product description
Sulley is a furry blue creature from the Monsters movies. The Build-A-Bear stuffed monster is covered in blue furry fabric with purple spots, horn on its head and has blue eyes measuring about 1 inch in diameter. The stuffed monster is about 17 inches high and 10.5 inches wide. Tracking label ending with 4384 or 4385 for USA and 4378 for Canada can be found on a sewn in label on the backside of the leg of the stuffed monster.
Reason for recall
The stuffed animal's eye can detach, posing a choking hazard to young children.
Remedy, what to do
Consumers should immediately take the recalled Sulley from children and return it to any Build-A-Bear Workshop store to receive a coupon for any stuffed animal from Build-A-Bear Workshop.
Recall Profile
| Attribute | Value |
|---|---|
| Agency | U.S. Consumer Product Safety Commission |
| Severity class | Moderate |
| Status | Active |
| Recall number | 13274 |
| Date reported | August 29, 2013 |
| Date initiated | August 29, 2013 |
| Recalling firm | Not disclosed |
| Affected scope | 25,000 in the U.S. and 1,100 in Canada |
| Distribution | Not disclosed |
| Official source | CPSC notice → |
Profile values are sourced directly from the official CPSC enforcement record. Source: U.S. Consumer Product Safety Commission.
What to do with this recall
Consumers should immediately take the recalled Sulley from children and return it to any Build-A-Bear Workshop store to receive a…
- Check the recall number (13274) and product description against the item you own. Search the archive
- Confirm the current status and remedy on the official CPSC notice before acting. CPSC notice
- Follow the documented remedy (refund, replacement, repair, or disposal) rather than general advice. What to do next
This page summarizes the official CPSC record for research and awareness; it is not legal, medical, or safety advice. Verify with the issuing agency before acting.
Frequently Asked Questions
What product was recalled? ▼
Sulley is a furry blue creature from the Monsters movies. The Build-A-Bear stuffed monster is covered in blue furry fabric with purple spots, horn on its head and has blue eyes measuring about 1 inch in diameter. The stuffed monster is about 17 inches high and 10.5 inches wide. Tracking label ending with 4384 or 4385 for USA and 4378 for Canada can be found on a sewn in label on the backside of the leg of the stuffed monster.. Units affected: 25,000 in the U.S. and 1,100 in Canada.
Why was this product recalled? ▼
The stuffed animal's eye can detach, posing a choking hazard to young children.
What should consumers do? ▼
Consumers should immediately take the recalled Sulley from children and return it to any Build-A-Bear Workshop store to receive a coupon for any stuffed animal from Build-A-Bear Workshop.
Which agency issued this recall? ▼
This recall was issued by the CPSC on August 29, 2013. Severity: Moderate. Recall number: 13274.
How do I check if my product is affected by a recall? ▼
Check the product description and recall number (13274) against your product. Visit the official CPSC website for the most current information. You can also use our Recall Checker tool to search by product name or brand.
How do I report an injury from a recalled product? ▼
Report injuries to the issuing agency: CPSC at SaferProducts.gov, NHTSA at nhtsa.gov/report-a-safety-problem, or FDA via MedWatch. Document the product (photos, model/serial numbers, purchase receipts) and seek medical attention. Injury reports help agencies track hazard patterns and may strengthen enforcement actions.
Nearby Recalls in This Category
Other recalls in the same product category, useful for spotting patterns across the same defect class or manufacturer.
CPSC Moderate
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Compare this recall with AMASKY Nursing Pillows Recalled Due to Risk of Serious Inju… →
Every figure on PlainRecalls is rendered directly from official FDA, CPSC and NHTSA recall records, no number is typed in by an editor. This recall: CPSC, reported August 29, 2013. Severity classes follow each agency's own taxonomy (FDA Class I/II/III; CPSC and NHTSA by hazard type), and related-recall context is computed across the full archive. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of July 2026.