CPSC recall · Reported January 19, 2023
Children's Pajama Sets Recalled Due to Violation of Federal Flammability Standards and Burn Hazard; Manufactured by Selfie Craft Company
The children's pajama sets fail to meet flammability standards for children's sleepwear, posing a risk of burn injuries to children.
Last Word Apparel LTD dba Selfie Craft Company, of United Kingdom recalled This recall involves Selfie Craft Company children's pajamas. The pajama sets are a two-p….
Children's Pajama Sets Recalled Due to Violation of Federal Flammability Standards and Bu… was recalled by Last Word Apparel LTD dba Selfie Craft Company, of United Kingdom in January 19, 2023. Reason: The children's pajama sets fail to meet flammability standards for children's sleepwear, posing a risk of bur…. Remedy: Consumers should immediately take the recalled pajama sets away from children, stop using…. Verify recall #23097 with the CPSC before acting.
The recall
Last Word Apparel LTD dba Selfie Craft Company, of United Kingdom issued this CPSC recall-The children's pajama sets fail to meet flammability standards for children's sleepwear, posing a risk of bur….
- None
- agency class
- January 19, 2023
- reported
Sourced from official CPSC enforcement records. Verify recall #23097 with the agency before acting. Full product description, hazard, remedy, and related recalls are below.
Recall Insight
This recall's affected scope, documented in the Recall Profile below, stays within a single-region or limited-distribution footprint. Distribution information was not included in the agency filing, so consumers should assume broad potential exposure until the firm publishes point-of-sale details. Consumers holding this product should act on the agency's documented remedy above rather than relying on general guidance.
Within the same product category the archive holds 6 closely related recalls, 6 from CPSC - clustering in a narrow category often points to a systemic quality-control or supplier issue rather than a one-off defect. Always verify the recall number against the official agency record before acting.
Household Products recalls over time
Where this recall sits in its category - 3,089 household products recalls on record
Product description
This recall involves Selfie Craft Company children's pajamas. The pajama sets are a two-piece long-sleeve shirt and pant pajama, made of 95% polyester and 5% elasthane with ribbed cuffed wrists and ankles. The pajamas were sold for ages 3 through 12 and in 26 designs: Birthday Boy, Birthday Boy (The Tot Exclusive), Birthday Girl, Birthday Girl (The Tot Exclusive), Cutesy Christmas, Dinosaur, Easter (The Tot Exclusive), Funny Bunny, Halloween (The Tot Exclusive), Hanukkah (The Tot Exclusive), Hanukkah, Happy Holidays, Ice Kream Kitty, Kawaii, Let It Snow, Mermaid, Positivity Powers, Princess, Reindeer, Sleeping Sloth, Space Adventures, Superhero Comic, Trick Or Treat, Unicorn, Valentine's Day and Yule-Icorn. The long-sleeve top has a black label located on the left side hem with "Selfie Craft Co," the pajama's size, material content, washing instructions, keep away from fire, batch number and either "Made in UK" or "Made in Bangladesh." The pajamas were sold with seven permanent fabric pens inside a cardboard container with the label "Colour In Creative Craft Kit, Crafty Fun, British Design With Love."
Reason for recall
The children's pajama sets fail to meet flammability standards for children's sleepwear, posing a risk of burn injuries to children.
Remedy, what to do
Consumers should immediately take the recalled pajama sets away from children, stop using them and contact the Selfie Craft Company. Consumers are to destroy the recalled pajama sets by cutting them in half vertically and submitting a photo of the destroyed pajama set to Selfie Craft Company for a full refund. Selfie Craft Company is contacting all known purchasers directly.
Recall Profile
| Attribute | Value |
|---|---|
| Agency | U.S. Consumer Product Safety Commission |
| Severity class | Not classified by agency |
| Status | Active |
| Recall number | 23097 |
| Date reported | January 19, 2023 |
| Date initiated | January 19, 2023 |
| Recalling firm | Last Word Apparel LTD dba Selfie Craft Company, of United Kingdom |
| Affected scope | About 38,740 |
| Distribution | Not disclosed |
| Official source | CPSC notice → |
Profile values are sourced directly from the official CPSC enforcement record. Source: U.S. Consumer Product Safety Commission.
What to do with this recall
Consumers should immediately take the recalled pajama sets away from children, stop using them and contact the Selfie Craft Compa…
- Check the recall number (23097) and product description against the item you own. Search the archive
- Confirm the current status and remedy on the official CPSC notice before acting. CPSC notice
- Follow the documented remedy (refund, replacement, repair, or disposal) rather than general advice. What to do next
This page summarizes the official CPSC record for research and awareness; it is not legal, medical, or safety advice. Verify with the issuing agency before acting.
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Similar severity · nearest report date
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Similar Household Products · nearest report date
Same product category, closest by report date among other firms and states (deduped against the severity set).
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Methodology · Corrections · Archive as of August 2026