Severity
Moderate
ModerateActive
CPSC recall · Reported January 19, 2023
Children's Pajama Sets Recalled Due to Violation of Federal Flammability Standards and Burn Hazard; Manufactured by Selfie Craft Company
The children's pajama sets fail to meet flammability standards for children's sleepwear, posing a risk of burn injuries to children.
The recall
Last Word Apparel LTD dba Selfie Craft Company, of United Kingdom issued this moderate-severity CPSC recall — The children's pajama sets fail to meet flammability standards for children's sleepwear, posing a risk of bur….
- Moderate
- severity level
- January 19, 2023
- reported
Sourced from official CPSC enforcement records. Verify recall #23097 with the agency before acting. Full product description, hazard, remedy, and related recalls are below.
Recall Insight
This CPSC action (record #23097) was formally reported on January 19, 2023. It is classified under Moderate severity, with a current status of Active. Last Word Apparel LTD dba Selfie Craft Company, of United Kingdom is listed as the recalling firm. Federal records list the affected scope as About 38,740.
The documented reason for this recall is: The children's pajama sets fail to meet flammability standards for children's sleepwear, posing a risk of burn injuries to children. Distribution information was not included in the agency filing, so consumers should assume broad potential exposure until the firm publishes point-of-sale details. The remedy documented by the agency is: Consumers should immediately take the recalled pajama sets away from children, stop using them and contact the Selfie Craft Company. Consumers are to destroy the recalled pajama sets by cutting them … — consumers holding this product should act on that instruction rather than relying on general guidance.
Within the same product category the archive holds 6 closely related recalls — clustering in a narrow category often points to a systemic quality-control or supplier issue rather than a one-off defect. Always verify the recall number against the official agency record before acting.
Vehicles recalls over time
Where this recall sits in its category — 9,301 vehicles recalls on record
Where this recall sits in the database
Of 100,165 recalls in the database, 23,668 are high severity, 72,097 moderate, and 4,400 low. This recall is classified moderate severity.
Affected scope
About 38,740
Related Recalls
6
0 from same agency
Product description
This recall involves Selfie Craft Company children's pajamas. The pajama sets are a two-piece long-sleeve shirt and pant pajama, made of 95% polyester and 5% elasthane with ribbed cuffed wrists and ankles. The pajamas were sold for ages 3 through 12 and in 26 designs: Birthday Boy, Birthday Boy (The Tot Exclusive), Birthday Girl, Birthday Girl (The Tot Exclusive), Cutesy Christmas, Dinosaur, Easter (The Tot Exclusive), Funny Bunny, Halloween (The Tot Exclusive), Hanukkah (The Tot Exclusive), Hanukkah, Happy Holidays, Ice Kream Kitty, Kawaii, Let It Snow, Mermaid, Positivity Powers, Princess, Reindeer, Sleeping Sloth, Space Adventures, Superhero Comic, Trick Or Treat, Unicorn, Valentine's Day and Yule-Icorn. The long-sleeve top has a black label located on the left side hem with "Selfie Craft Co," the pajama's size, material content, washing instructions, keep away from fire, batch number and either "Made in UK" or "Made in Bangladesh." The pajamas were sold with seven permanent fabric pens inside a cardboard container with the label "Colour In Creative Craft Kit, Crafty Fun, British Design With Love."
Reason for recall
The children's pajama sets fail to meet flammability standards for children's sleepwear, posing a risk of burn injuries to children.
Remedy — what to do
Consumers should immediately take the recalled pajama sets away from children, stop using them and contact the Selfie Craft Company. Consumers are to destroy the recalled pajama sets by cutting them in half vertically and submitting a photo of the destroyed pajama set to Selfie Craft Company for a full refund. Selfie Craft Company is contacting all known purchasers directly.
Recall Profile
| Attribute | Value |
|---|---|
| Agency | U.S. Consumer Product Safety Commission |
| Severity class | Moderate |
| Status | Active |
| Recall number | 23097 |
| Date reported | January 19, 2023 |
| Date initiated | January 19, 2023 |
| Recalling firm | Last Word Apparel LTD dba Selfie Craft Company, of United Kingdom |
| Affected scope | About 38,740 |
| Distribution | Not disclosed |
| Official source | CPSC notice → |
Profile values are sourced directly from the official CPSC enforcement record. Source: U.S. Consumer Product Safety Commission.
What to do with this recall
Consumers should immediately take the recalled pajama sets away from children, stop using them and contact the Selfie Craft Compa…
- Check the recall number (23097) and product description against the item you own. Search the archive
- Confirm the current status and remedy on the official CPSC notice before acting. CPSC notice
- Follow the documented remedy (refund, replacement, repair, or disposal) rather than general advice. What to do next
This page summarizes the official CPSC record for research and awareness; it is not legal, medical, or safety advice. Verify with the issuing agency before acting.
Frequently Asked Questions
What product was recalled? ▼
This recall involves Selfie Craft Company children's pajamas. The pajama sets are a two-piece long-sleeve shirt and pant pajama, made of 95% polyester and 5% elasthane with ribbed cuffed wrists and ankles. The pajamas were sold for ages 3 through 12 and in 26 designs: Birthday Boy, Birthday Boy (The Tot Exclusive), Birthday Girl, Birthday Girl (The Tot Exclusive), Cutesy Christmas, Dinosaur, Easter (The Tot Exclusive), Funny Bunny, Halloween (The Tot Exclusive), Hanukkah (The Tot Exclusive), Hanukkah, Happy Holidays, Ice Kream Kitty, Kawaii, Let It Snow, Mermaid, Positivity Powers, Princess, Reindeer, Sleeping Sloth, Space Adventures, Superhero Comic, Trick Or Treat, Unicorn, Valentine's Day and Yule-Icorn. The long-sleeve top has a black label located on the left side hem with "Selfie Craft Co," the pajama's size, material content, washing instructions, keep away from fire, batch number and either "Made in UK" or "Made in Bangladesh." The pajamas were sold with seven permanent fabric pens inside a cardboard container with the label "Colour In Creative Craft Kit, Crafty Fun, British Design With Love.". Recalled by Last Word Apparel LTD dba Selfie Craft Company, of United Kingdom. Units affected: About 38,740.
Why was this product recalled? ▼
The children's pajama sets fail to meet flammability standards for children's sleepwear, posing a risk of burn injuries to children.
What should consumers do? ▼
Consumers should immediately take the recalled pajama sets away from children, stop using them and contact the Selfie Craft Company. Consumers are to destroy the recalled pajama sets by cutting them in half vertically and submitting a photo of the destroyed pajama set to Selfie Craft Company for a full refund. Selfie Craft Company is contacting all known purchasers directly.
Which agency issued this recall? ▼
This recall was issued by the CPSC on January 19, 2023. Severity: Moderate. Recall number: 23097.
How do I check if my product is affected by a recall? ▼
Check the product description and recall number (23097) against your product. Visit the official CPSC website for the most current information. You can also use our Recall Checker tool to search by product name or brand.
How do I report an injury from a recalled product? ▼
Report injuries to the issuing agency: CPSC at SaferProducts.gov, NHTSA at nhtsa.gov/report-a-safety-problem, or FDA via MedWatch. Document the product (photos, model/serial numbers, purchase receipts) and seek medical attention. Injury reports help agencies track hazard patterns and may strengthen enforcement actions.
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Data Sources
Source: FDA, CPSC, and NHTSA federal recall databases. This recall: CPSC, reported January 19, 2023.
- Source: FDA — Food and Drug Administration, openFDA Enforcement API (food, drug, and medical device recalls)
- Source: CPSC — Consumer Product Safety Commission Recalls API (consumer product recalls and hazards)
- Source: NHTSA — National Highway Traffic Safety Administration Recalls API (vehicle safety recalls)
Recall information is sourced from official federal agency databases. Always verify recall details with the issuing agency for the most current status. This information is for research and awareness purposes only.
Every figure on PlainRecalls is rendered directly from official FDA, CPSC and NHTSA recall records — no number is typed in by an editor. Severity classes follow each agency's own taxonomy (FDA Class I/II/III; CPSC and NHTSA by hazard type), and related-recall context is computed across the full archive. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of June 2026.