Severity
Moderate
ModerateActive
CPSC recall · Reported September 25, 2025
Mad Rabbit Recalls "RELIEVE" Lidocaine Numbing Cream Due to Risk of Serious Injury or Death from Poisoning to Young Children; Violates Mandatory Standard for Child-Resistant Packaging
The numbing cream contains lidocaine, which must be in child-resistant packaging, as required by the Poison Prevention Packaging Act. The numbing cream's packaging is not child-re…
Compiled from official public sources by the editorial team.
Verify with CPSC →
Mad Rabbit Inc., of Los Angeles, California recalled This recall involves "RELIEVE" numbing cream. The cream comes in a short wide-mouthed whi… - a moderate-severity action.
Mad Rabbit Recalls "RELIEVE" Lidocaine Numbing Cream Due to Risk of Serious Injury or Dea… was recalled by Mad Rabbit Inc., of Los Angeles, California in September 25, 2025. Reason: The numbing cream contains lidocaine, which must be in child-resistant packaging, as required by the Poison P…. Remedy: Consumers should immediately secure the recalled numbing cream out of the sight and reach…. Verify recall #25477 with the CPSC before acting.
The recall
Mad Rabbit Inc., of Los Angeles, California issued this moderate-severity CPSC recall-The numbing cream contains lidocaine, which must be in child-resistant packaging, as required by the Poison P….
- Moderate
- severity level
- September 25, 2025
- reported
Sourced from official CPSC enforcement records. Verify recall #25477 with the agency before acting. Full product description, hazard, remedy, and related recalls are below.
Recall Insight
This CPSC action (record #25477) was formally reported on September 25, 2025. It is classified under Moderate severity, with a current status of Active. Mad Rabbit Inc., of Los Angeles, California is listed as the recalling firm. Federal records list the affected scope as About 28,000.
The documented reason for this recall is: The numbing cream contains lidocaine, which must be in child-resistant packaging, as required by the Poison Prevention Packaging Act. The numbing cream's packaging is not child-resistant, posing a risk of serious injury… Distribution information was not included in the agency filing, so consumers should assume broad potential exposure until the firm publishes point-of-sale details. The remedy documented by the agency is: Consumers should immediately secure the recalled numbing cream out of the sight and reach of children and contact Mad Rabbit via email or online for a free child-resistant lid to store the products. … - consumers holding this product should act on that instruction rather than relying on general guidance.
Within the same product category the archive holds 6 closely related recalls, 6 from CPSC - clustering in a narrow category often points to a systemic quality-control or supplier issue rather than a one-off defect. Always verify the recall number against the official agency record before acting.
Children & Baby Products recalls over time
Where this recall sits in its category - 3,731 children & baby products recalls on record
Of 101,704 recalls in the database, 24,878 are high severity, 72,426 moderate, and 4,400 low. This recall is classified moderate severity.
Counts reflect market size and reporting activity, not inherent danger, we do not rank products by risk from raw recall volume.
Affected scope
About 28,000
Related Recalls
6
6 from same agency
Product description
This recall involves "RELIEVE" numbing cream. The cream comes in a short wide-mouthed white container. A label is located on the front with black lettering and "RELIEVE" in large type and the company's logo and "Mad Rabbit", "Numbing Cream" and "Menthol" in smaller type.
Reason for recall
The numbing cream contains lidocaine, which must be in child-resistant packaging, as required by the Poison Prevention Packaging Act. The numbing cream's packaging is not child-resistant, posing a risk of serious injury or death from poisoning, if the contents are swallowed by young children.
Remedy, what to do
Consumers should immediately secure the recalled numbing cream out of the sight and reach of children and contact Mad Rabbit via email or online for a free child-resistant lid to store the products. Once the product is secured, consumers can use the product, as directed.
Recall Profile
| Attribute | Value |
|---|---|
| Agency | U.S. Consumer Product Safety Commission |
| Severity class | Moderate |
| Status | Active |
| Recall number | 25477 |
| Date reported | September 25, 2025 |
| Date initiated | September 25, 2025 |
| Recalling firm | Mad Rabbit Inc., of Los Angeles, California |
| Affected scope | About 28,000 |
| Distribution | Not disclosed |
| Official source | CPSC notice → |
Profile values are sourced directly from the official CPSC enforcement record. Source: U.S. Consumer Product Safety Commission.
What to do with this recall
Consumers should immediately secure the recalled numbing cream out of the sight and reach of children and contact Mad Rabbit via …
- Check the recall number (25477) and product description against the item you own. Search the archive
- Confirm the current status and remedy on the official CPSC notice before acting. CPSC notice
- Follow the documented remedy (refund, replacement, repair, or disposal) rather than general advice. What to do next
This page summarizes the official CPSC record for research and awareness; it is not legal, medical, or safety advice. Verify with the issuing agency before acting.
Frequently Asked Questions
What product was recalled? ▼
This recall involves "RELIEVE" numbing cream. The cream comes in a short wide-mouthed white container. A label is located on the front with black lettering and "RELIEVE" in large type and the company's logo and "Mad Rabbit", "Numbing Cream" and "Menthol" in smaller type.. Recalled by Mad Rabbit Inc., of Los Angeles, California. Units affected: About 28,000.
Why was this product recalled? ▼
The numbing cream contains lidocaine, which must be in child-resistant packaging, as required by the Poison Prevention Packaging Act. The numbing cream's packaging is not child-resistant, posing a risk of serious injury or death from poisoning, if the contents are swallowed by young children.
What should consumers do? ▼
Consumers should immediately secure the recalled numbing cream out of the sight and reach of children and contact Mad Rabbit via email or online for a free child-resistant lid to store the products. Once the product is secured, consumers can use the product, as directed.
Which agency issued this recall? ▼
This recall was issued by the CPSC on September 25, 2025. Severity: Moderate. Recall number: 25477.
How do I check if my product is affected by a recall? ▼
Check the product description and recall number (25477) against your product. Visit the official CPSC website for the most current information. You can also use our Recall Checker tool to search by product name or brand.
How do I report an injury from a recalled product? ▼
Report injuries to the issuing agency: CPSC at SaferProducts.gov, NHTSA at nhtsa.gov/report-a-safety-problem, or FDA via MedWatch. Document the product (photos, model/serial numbers, purchase receipts) and seek medical attention. Injury reports help agencies track hazard patterns and may strengthen enforcement actions.
Nearby Recalls in This Category
Other recalls in the same product category, useful for spotting patterns across the same defect class or manufacturer.
CPSC Moderate
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Compare this recall with AMASKY Nursing Pillows Recalled Due to Risk of Serious Inju… →
Every figure on PlainRecalls is rendered directly from official FDA, CPSC and NHTSA recall records, no number is typed in by an editor. This recall: CPSC, reported September 25, 2025. Severity classes follow each agency's own taxonomy (FDA Class I/II/III; CPSC and NHTSA by hazard type), and related-recall context is computed across the full archive. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of July 2026.