PlainRecalls

Lifetime Brands Recalls BUILT LUUM Light Up Tumblers Due to Risk of Choking and Battery Ingestion Hazards

Reported: March 19, 2026 Initiated: March 19, 2026 #26331 About 75,700 units

The recall

issued this moderate-severity CPSC recall — The recalled LED tumblers can break, making the button cell batteries accessible to children and posing choki….

Moderate
severity level
About 75,700
units affected
March 19, 2026
reported

Sourced from official CPSC enforcement records. Verify recall #26331 with the agency before acting. Full product description, hazard, remedy, and related recalls are below.

Recall Insight

This CPSC action (record #26331) was formally reported on March 19, 2026. It is classified under Moderate severity, with a current status of Active. The recalling firm is not specified in the federal record. Federal records indicate About 75,700 units are affected.

The documented reason for this recall is: The recalled LED tumblers can break, making the button cell batteries accessible to children and posing choking and ingestion hazards. When button cell or coin batteries are swallowed, the ingested batteries can cause s… Distribution information was not included in the agency filing, so consumers should assume broad potential exposure until the firm publishes point-of-sale details. The remedy documented by the agency is: Consumers should stop using the recalled tumblers immediately, place them in an area that children cannot access and properly dispose of the battery. Contact Lifetime Brands for a full refund. Consum… — consumers holding this product should act on that instruction rather than relying on general guidance.

To put this record in context, PlainRecalls indexes 83,949 recalls across the FDA, CPSC and NHTSA going back to 1995. Within the same product category, the database holds 6 closely related recalls, of which 5 were also issued by CPSC. That clustering is a signal — repeated actions in a narrow category often indicate a systemic quality-control issue, a supplier-wide contamination, or a design defect that has propagated across product lines. Because this recall is recent, remedy windows and replacement inventory are most likely still actively available from the firm or retailer. Always cross-check the recall number against the official agency page before relying on any summary.

Where this recall sits in the database

Severity2119858883High severity (most serious)Moderate severityLow severity
Where this recall sits in the database

Of 83,949 recalls in the database, 21,198 are high severity, 58,883 moderate, and 3,868 low. This recall is classified moderate severity.

Severity

Moderate

Units Affected

About 75,700

Related Recalls

6

5 from same agency

Product Description

This recall involves the LUUM collection of BUILT-branded light up tumblers. The recalled plastic 16 oz. or 18 oz. drinking cups with a lid and a straw were sold in various winter holiday and Fourth of July themes. The tumblers have a bottom compartment containing a LED light that has a preinstalled button cell battery. "lumm," the tumbler's theme name and the following corresponding item numbers and UPC codes are printed on a label located on the tumblers' underside or hangtag: LUUM Tumbler Theme Capacity Item # UPC FESTIVE FOREST 18 oz 5323719 843461115513 MERRY GLOW 18 oz 5323721 843461115551 LET IT SNOW 18 oz 5323722 843461115520 WINTER BLOOM 18 oz 5323723 843461115537 MERRY MAGIC 18 oz 5323724 843461115544 JOLLY JOURNEY 18 oz 5323725 843461115568 HEART N STARS 18 oz 5331965 843461121002 USA 18 oz 5331966 843461121019 STARS 18 oz 5331967 843461121026 FLAG 18 oz 5331968 843461121033 WINDMILL 18 oz 5331969 843461121040 BLUE FIREWORKS 18 oz 5331974 843461121057 FESTIVE FOREST 16 oz 5324497 843461116374 MERRY GLOW 16 oz 5324498 843461116381 LET IT SNOW 16 oz 5324499 843461116398

Reason for Recall

The recalled LED tumblers can break, making the button cell batteries accessible to children and posing choking and ingestion hazards. When button cell or coin batteries are swallowed, the ingested batteries can cause serious injuries, internal chemical burns and death.

Remedy

Consumers should stop using the recalled tumblers immediately, place them in an area that children cannot access and properly dispose of the battery. Contact Lifetime Brands for a full refund. Consumers will be asked to throw the piece with the LED light away and upload a photo of the product in the trash when completing a Product Recall Refund Form at https://www.builtny.com/pages/recall. Note: Button cell batteries are hazardous. Batteries should be disposed of or recycled by following local hazardous waste procedure.

Recall Profile

Structured summary of the CPSC recall record
Attribute Value
Agency U.S. Consumer Product Safety Commission
Severity class Moderate
Status Active
Recall number 26331
Date reported March 19, 2026
Date initiated March 19, 2026
Recalling firm Not disclosed
Units affected About 75,700
Distribution Not disclosed

Profile values are sourced directly from the official CPSC enforcement record. Source: U.S. Consumer Product Safety Commission.

Scale of Impact

About 75,700 units affected — limited or regional distribution scale.

Regional (<10K units)
Multi-state (10K – 100K units) ✓ This recall
Large-scale (100K – 1M units)
Massive (≥1M units)

Bracket cutoffs follow federal recall-disclosure conventions; bar widths scale linearly within each bracket. Source: PlainRecalls analysis of U.S. Consumer Product Safety Commission filings.

Frequently Asked Questions

What product was recalled?
This recall involves the LUUM collection of BUILT-branded light up tumblers. The recalled plastic 16 oz. or 18 oz. drinking cups with a lid and a straw were sold in various winter holiday and Fourth of July themes. The tumblers have a bottom compartment containing a LED light that has a preinstalled button cell battery. "lumm," the tumbler's theme name and the following corresponding item numbers and UPC codes are printed on a label located on the tumblers' underside or hangtag: LUUM Tumbler Theme Capacity Item # UPC FESTIVE FOREST 18 oz 5323719 843461115513 MERRY GLOW 18 oz 5323721 843461115551 LET IT SNOW 18 oz 5323722 843461115520 WINTER BLOOM 18 oz 5323723 843461115537 MERRY MAGIC 18 oz 5323724 843461115544 JOLLY JOURNEY 18 oz 5323725 843461115568 HEART N STARS 18 oz 5331965 843461121002 USA 18 oz 5331966 843461121019 STARS 18 oz 5331967 843461121026 FLAG 18 oz 5331968 843461121033 WINDMILL 18 oz 5331969 843461121040 BLUE FIREWORKS 18 oz 5331974 843461121057 FESTIVE FOREST 16 oz 5324497 843461116374 MERRY GLOW 16 oz 5324498 843461116381 LET IT SNOW 16 oz 5324499 843461116398 . Units affected: About 75,700.
Why was this product recalled?
The recalled LED tumblers can break, making the button cell batteries accessible to children and posing choking and ingestion hazards. When button cell or coin batteries are swallowed, the ingested batteries can cause serious injuries, internal chemical burns and death.
What should consumers do?
Consumers should stop using the recalled tumblers immediately, place them in an area that children cannot access and properly dispose of the battery. Contact Lifetime Brands for a full refund. Consumers will be asked to throw the piece with the LED light away and upload a photo of the product in the trash when completing a Product Recall Refund Form at https://www.builtny.com/pages/recall. Note: Button cell batteries are hazardous. Batteries should be disposed of or recycled by following local hazardous waste procedure.
Which agency issued this recall?
This recall was issued by the CPSC on March 19, 2026. Severity: Moderate. Recall number: 26331.
How do I check if my product is affected by a recall?
Check the product description and recall number (26331) against your product. Visit the official CPSC website for the most current information. You can also use our Recall Checker tool to search by product name or brand.
How do I report an injury from a recalled product?
Report injuries to the issuing agency: CPSC at SaferProducts.gov, NHTSA at nhtsa.gov/report-a-safety-problem, or FDA via MedWatch. Document the product (photos, model/serial numbers, purchase receipts) and seek medical attention. Injury reports help agencies track hazard patterns and may strengthen enforcement actions.

Recall Context

Product recalls are issued when a manufacturer, distributor, or federal agency determines that a product poses a safety risk to consumers. This recall is classified as moderate severity, indicating the product may cause temporary or medically reversible health consequences. Across PlainRecalls, we track 83,000+ recalls from FDA, CPSC, and NHTSA to help consumers stay informed and act quickly when safety issues arise.

Nearby Recalls in This Category

Other recalls in the same product category — useful for spotting patterns across the same defect class or manufacturer.

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Data Sources

Source: FDA, CPSC, and NHTSA federal recall databases. This recall: CPSC, reported March 19, 2026.

  • Source: FDA — Food and Drug Administration, openFDA Enforcement API (food, drug, and medical device recalls)
  • Source: CPSC — Consumer Product Safety Commission Recalls API (consumer product recalls and hazards)
  • Source: NHTSA — National Highway Traffic Safety Administration Recalls API (vehicle safety recalls)

Recall information is sourced from official federal agency databases. Always verify recall details with the issuing agency for the most current status. This information is for research and awareness purposes only.

Source: Federal recall agencies (FDA, CPSC, NHTSA) Aggregated federal recall feeds Recall data normalized across FDA, CPSC and NHTSA feeds; severity classifications follow each agency's own taxonomy (FDA Class I/II/III; CPSC and NHTSA by hazard type).