Built Bar, Banana Cream Pie Puffs Protein Bar, 1.41 oz. (40 g) net wt., packaged in individual wrapper, Built Brands, LLC, 600 E Quality Dr., American Fork, UT 84003. SKU 30000318. Product sold as part of a paperboard 12-count mixed box. Each box contains 4 affected bars. UPC 8 40229 30053 2. Product is intended for ambient storage and is ready to eat.

Recall Insight

This FDA Food action (record #F-1411-2022) was formally reported on July 13, 2022, with the manufacturer initiating the action on June 8, 2022. It is classified under Critical severity (Class I), with a current status of Terminated. BUILT BRANDS LLC is listed as the recalling firm, operating out of American Fork, UT. Federal records indicate 4,196 individual bars units are affected.

The documented reason for this recall is: Banana Cream Pie Puff Protein Bars have the potential to be contaminated with Escherichia coli. Distribution data in the federal record shows the product reached: Nationwide direct to consumers.. Distribution scope directly affects the consumer exposure window and determines whether a recall remains regional or escalates into a nationwide advisory.

To put this record in context, PlainRecalls indexes 83,949 recalls across the FDA, CPSC, NHTSA and USDA FSIS going back to 1995. Within the same product category, the database holds 6 closely related recalls, of which 1 were also issued by FDA Food. That clustering is a signal — repeated actions in a narrow category often indicate a systemic quality-control issue, a supplier-wide contamination, or a design defect that has propagated across product lines. This recall is roughly 4 years old; older recalls can remain relevant because many units enter resale, rental, and secondary-market channels where the original warning never reaches the end user. Always cross-check the recall number against the official agency page before relying on any summary.