Severity
Moderate
CPSC recall · Reported September 17, 2003
A plastic replica of a balloon, attached to the book, can detach, posing a choking hazard to young children.
Simon and Schuster Inc., of New York, N.y. recalled The heavy-cardboard book has "Whose Birthday Is It?" printed on the cover in yellow lette… - a moderate-severity action.
CPSC, Simon & Schuster Announce Recall of Children's Books was recalled by Simon and Schuster Inc., of New York, N.y. in September 17, 2003. Reason: A plastic replica of a balloon, attached to the book, can detach, posing a choking hazard to young children.. Remedy: Consumers should take these books away from young children immediately and contact Simon …. Verify recall #03186 with the CPSC before acting.
The recall
Simon and Schuster Inc., of New York, N.y. issued this moderate-severity CPSC recall-A plastic replica of a balloon, attached to the book, can detach, posing a choking hazard to young children..
Sourced from official CPSC enforcement records. Verify recall #03186 with the agency before acting. Full product description, hazard, remedy, and related recalls are below.
This CPSC action (record #03186) was formally reported on September 17, 2003. It is classified under Moderate severity, with a current status of Active. Simon and Schuster Inc., of New York, N.y. is listed as the recalling firm. Federal records list the affected scope as 26,000.
The documented reason for this recall is: A plastic replica of a balloon, attached to the book, can detach, posing a choking hazard to young children. Distribution information was not included in the agency filing, so consumers should assume broad potential exposure until the firm publishes point-of-sale details. The remedy documented by the agency is: Consumers should take these books away from young children immediately and contact Simon & Schuster, to receive a replacement book. - consumers holding this product should act on that instruction rather than relying on general guidance.
Within the same product category the archive holds 6 closely related recalls, 6 from CPSC - clustering in a narrow category often points to a systemic quality-control or supplier issue rather than a one-off defect. Always verify the recall number against the official agency record before acting.
Where this recall sits in its category - 3,056 household products recalls on record
Of 101,704 recalls in the database, 24,878 are high severity, 72,426 moderate, and 4,400 low. This recall is classified moderate severity.
Counts reflect market size and reporting activity, not inherent danger, we do not rank products by risk from raw recall volume.
Severity
Moderate
Affected scope
26,000
Related Recalls
6
6 from same agency
The heavy-cardboard book has "Whose Birthday Is It?" printed on the cover in yellow letters. Dora the Explorer cartoon characters are pictured on each page. A cutout in the top left corner of book has a small plastic replica of a balloon attached. The yellow and orange balloon is used as a slide to reveal answers to questions in the book.
A plastic replica of a balloon, attached to the book, can detach, posing a choking hazard to young children.
Consumers should take these books away from young children immediately and contact Simon & Schuster, to receive a replacement book.
| Attribute | Value |
|---|---|
| Agency | U.S. Consumer Product Safety Commission |
| Severity class | Moderate |
| Status | Active |
| Recall number | 03186 |
| Date reported | September 17, 2003 |
| Date initiated | September 17, 2003 |
| Recalling firm | Simon and Schuster Inc., of New York, N.y. |
| Affected scope | 26,000 |
| Distribution | Not disclosed |
| Official source | CPSC notice → |
Profile values are sourced directly from the official CPSC enforcement record. Source: U.S. Consumer Product Safety Commission.
What to do with this recall
Consumers should take these books away from young children immediately and contact Simon & Schuster, to receive a replacement boo…
This page summarizes the official CPSC record for research and awareness; it is not legal, medical, or safety advice. Verify with the issuing agency before acting.
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Every figure on PlainRecalls is rendered directly from official FDA, CPSC and NHTSA recall records, no number is typed in by an editor. This recall: CPSC, reported September 17, 2003. Severity classes follow each agency's own taxonomy (FDA Class I/II/III; CPSC and NHTSA by hazard type), and related-recall context is computed across the full archive. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of July 2026.