Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard

Recall Insight

This CPSC action (record #23292) was formally reported on September 21, 2023. It is classified under Moderate severity, with a current status of Active. The recalling firm is not specified in the federal record. Federal records indicate About 260,000 (In addition, about 12,900 in Canada) units are affected, placing this recall in the million-unit bracket that typically triggers nationwide consumer alerts and retailer sweeps.

The documented reason for this recall is: The plastic binding rings can detach from the books, posing a choking hazard to young children. Distribution information was not included in the agency filing, so consumers should assume broad potential exposure until the firm publishes point-of-sale details. The remedy documented by the agency is: Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Following regis… — consumers holding this product should act on that instruction rather than relying on general guidance.

To put this record in context, PlainRecalls indexes 83,949 recalls across the FDA, CPSC, NHTSA and USDA FSIS going back to 1995. Within the same product category, the database holds 6 closely related recalls, of which 6 were also issued by CPSC. That clustering is a signal — repeated actions in a narrow category often indicate a systemic quality-control issue, a supplier-wide contamination, or a design defect that has propagated across product lines. This recall is roughly 3 years old; older recalls can remain relevant because many units enter resale, rental, and secondary-market channels where the original warning never reaches the end user. Always cross-check the recall number against the official agency page before relying on any summary.