Severity
Moderate
ModerateActive
CPSC recall · Reported September 21, 2023
Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard
The plastic binding rings can detach from the books, posing a choking hazard to young children.
The CPSC recalled This recall involves seven board books under the Rainbow Road Series Board Books. The boo… - a moderate-severity action.
Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard was recalled and listed by the CPSC in September 21, 2023. Reason: The plastic binding rings can detach from the books, posing a choking hazard to young children.. Remedy: Consumers should immediately stop using the recalled books and contact Make Believe Ideas…. Verify recall #23292 with the CPSC before acting.
The recall
issued this moderate-severity CPSC recall-The plastic binding rings can detach from the books, posing a choking hazard to young children..
- Moderate
- severity level
- September 21, 2023
- reported
Sourced from official CPSC enforcement records. Verify recall #23292 with the agency before acting. Full product description, hazard, remedy, and related recalls are below.
Recall Insight
This CPSC action (record #23292) was formally reported on September 21, 2023. It is classified under Moderate severity, with a current status of Active. The recalling firm is not specified in the federal record. Federal records list the affected scope as About 260,000 (In addition, about 12,900 in Canada).
The documented reason for this recall is: The plastic binding rings can detach from the books, posing a choking hazard to young children. Distribution information was not included in the agency filing, so consumers should assume broad potential exposure until the firm publishes point-of-sale details. The remedy documented by the agency is: Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Following regis… - consumers holding this product should act on that instruction rather than relying on general guidance.
Within the same product category the archive holds 6 closely related recalls, 6 from CPSC - clustering in a narrow category often points to a systemic quality-control or supplier issue rather than a one-off defect. Always verify the recall number against the official agency record before acting.
Household Products recalls over time
Where this recall sits in its category - 3,056 household products recalls on record
Of 101,704 recalls in the database, 24,878 are high severity, 72,426 moderate, and 4,400 low. This recall is classified moderate severity.
Counts reflect market size and reporting activity, not inherent danger, we do not rank products by risk from raw recall volume.
Affected scope
About 260,000 (In addition, about 12,900 in Canada)
Related Recalls
6
6 from same agency
Product description
This recall involves seven board books under the Rainbow Road Series Board Books. The books are children's board books bound together with plastic rings. The books were sold individually as well as in a book box with four books. The recall includes the following board books and ISBN numbers. The ISBN number is printed on the book's right hand corner on the back above the bar code. Book Title ISBN Animal Counting 9781803374802 Dinosaur's First Words 9781803374932 and 9781803372211 Old MacDonald Had a Farm 9781803376790 and 9781803373355 Rainbow Road Book Box 9781803376288 There Was an Old Lady Who Swallowed a Fly 9781803372945 and 9781803371580 Things that Go! 9781803374826 Unicorn's Colors 9781803374789 and 9781803376622 Where's My Bottom? 9781803372723 and 9781803376738
Reason for recall
The plastic binding rings can detach from the books, posing a choking hazard to young children.
Remedy, what to do
Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.
Recall Profile
| Attribute | Value |
|---|---|
| Agency | U.S. Consumer Product Safety Commission |
| Severity class | Moderate |
| Status | Active |
| Recall number | 23292 |
| Date reported | September 21, 2023 |
| Date initiated | September 21, 2023 |
| Recalling firm | Not disclosed |
| Affected scope | About 260,000 (In addition, about 12,900 in Canada) |
| Distribution | Not disclosed |
| Official source | CPSC notice → |
Profile values are sourced directly from the official CPSC enforcement record. Source: U.S. Consumer Product Safety Commission.
What to do with this recall
Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gi…
- Check the recall number (23292) and product description against the item you own. Search the archive
- Confirm the current status and remedy on the official CPSC notice before acting. CPSC notice
- Follow the documented remedy (refund, replacement, repair, or disposal) rather than general advice. What to do next
This page summarizes the official CPSC record for research and awareness; it is not legal, medical, or safety advice. Verify with the issuing agency before acting.
Frequently Asked Questions
What product was recalled? ▼
This recall involves seven board books under the Rainbow Road Series Board Books. The books are children's board books bound together with plastic rings. The books were sold individually as well as in a book box with four books. The recall includes the following board books and ISBN numbers. The ISBN number is printed on the book's right hand corner on the back above the bar code. Book Title ISBN Animal Counting 9781803374802 Dinosaur's First Words 9781803374932 and 9781803372211 Old MacDonald Had a Farm 9781803376790 and 9781803373355 Rainbow Road Book Box 9781803376288 There Was an Old Lady Who Swallowed a Fly 9781803372945 and 9781803371580 Things that Go! 9781803374826 Unicorn's Colors 9781803374789 and 9781803376622 Where's My Bottom? 9781803372723 and 9781803376738. Units affected: About 260,000 (In addition, about 12,900 in Canada).
Why was this product recalled? ▼
The plastic binding rings can detach from the books, posing a choking hazard to young children.
What should consumers do? ▼
Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.
Which agency issued this recall? ▼
This recall was issued by the CPSC on September 21, 2023. Severity: Moderate. Recall number: 23292.
How do I check if my product is affected by a recall? ▼
Check the product description and recall number (23292) against your product. Visit the official CPSC website for the most current information. You can also use our Recall Checker tool to search by product name or brand.
How do I report an injury from a recalled product? ▼
Report injuries to the issuing agency: CPSC at SaferProducts.gov, NHTSA at nhtsa.gov/report-a-safety-problem, or FDA via MedWatch. Document the product (photos, model/serial numbers, purchase receipts) and seek medical attention. Injury reports help agencies track hazard patterns and may strengthen enforcement actions.
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Every figure on PlainRecalls is rendered directly from official FDA, CPSC and NHTSA recall records, no number is typed in by an editor. This recall: CPSC, reported September 21, 2023. Severity classes follow each agency's own taxonomy (FDA Class I/II/III; CPSC and NHTSA by hazard type), and related-recall context is computed across the full archive. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of July 2026.