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CPSC recall · Reported September 21, 2023

Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard

The plastic binding rings can detach from the books, posing a choking hazard to young children.

Recall #
23292
Affected scope
About 260,000 (In addition, about 12,900 in Canada)
Compiled from official public sources by the publisher.
Verify with CPSC →
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The CPSC recalled This recall involves seven board books under the Rainbow Road Series Board Books. The boo….

Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard was recalled and listed by the CPSC in September 21, 2023. Reason: The plastic binding rings can detach from the books, posing a choking hazard to young children.. Remedy: Consumers should immediately stop using the recalled books and contact Make Believe Ideas…. Verify recall #23292 with the CPSC before acting.

The recall

issued this CPSC recall-The plastic binding rings can detach from the books, posing a choking hazard to young children..

None
agency class
September 21, 2023
reported

Sourced from official CPSC enforcement records. Verify recall #23292 with the agency before acting. Full product description, hazard, remedy, and related recalls are below.

Recall Insight

This recall's affected scope, documented in the Recall Profile below, stays within a single-region or limited-distribution footprint. Distribution information was not included in the agency filing, so consumers should assume broad potential exposure until the firm publishes point-of-sale details. Consumers holding this product should act on the agency's documented remedy above rather than relying on general guidance.

Within the same product category the archive holds 6 closely related recalls, 6 from CPSC - clustering in a narrow category often points to a systemic quality-control or supplier issue rather than a one-off defect. Always verify the recall number against the official agency record before acting.

Household Products recalls over time

Where this recall sits in its category - 3,089 household products recalls on record

50100150200250 20052008201120142017202020232026 148

Product description

This recall involves seven board books under the Rainbow Road Series Board Books. The books are children's board books bound together with plastic rings. The books were sold individually as well as in a book box with four books. The recall includes the following board books and ISBN numbers. The ISBN number is printed on the book's right hand corner on the back above the bar code. Book Title ISBN Animal Counting 9781803374802 Dinosaur's First Words 9781803374932 and 9781803372211 Old MacDonald Had a Farm 9781803376790 and 9781803373355 Rainbow Road Book Box 9781803376288 There Was an Old Lady Who Swallowed a Fly 9781803372945 and 9781803371580 Things that Go! 9781803374826 Unicorn's Colors 9781803374789 and 9781803376622 Where's My Bottom? 9781803372723 and 9781803376738

Reason for recall

The plastic binding rings can detach from the books, posing a choking hazard to young children.

Remedy, what to do

Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.

Recall Profile

Structured summary of the CPSC recall record
Attribute Value
Agency U.S. Consumer Product Safety Commission
Severity class Not classified by agency
Status Active
Recall number 23292
Date reported September 21, 2023
Date initiated September 21, 2023
Recalling firm Not disclosed
Affected scope About 260,000 (In addition, about 12,900 in Canada)
Distribution Not disclosed
Official source CPSC notice →

Profile values are sourced directly from the official CPSC enforcement record. Source: U.S. Consumer Product Safety Commission.

What to do with this recall

Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gi…

  • Check the recall number (23292) and product description against the item you own. Search the archive
  • Confirm the current status and remedy on the official CPSC notice before acting. CPSC notice
  • Follow the documented remedy (refund, replacement, repair, or disposal) rather than general advice. What to do next

This page summarizes the official CPSC record for research and awareness; it is not legal, medical, or safety advice. Verify with the issuing agency before acting.

Frequently Asked Questions

What product was recalled? ▼
This recall involves seven board books under the Rainbow Road Series Board Books. The books are children's board books bound together with plastic rings. The books were sold individually as well as in a book box with four books. The recall includes the following board books and ISBN numbers. The ISBN number is printed on the book's right hand corner on the back above the bar code. Book Title ISBN Animal Counting 9781803374802 Dinosaur's First Words 9781803374932 and 9781803372211 Old MacDonald Had a Farm 9781803376790 and 9781803373355 Rainbow Road Book Box 9781803376288 There Was an Old Lady Who Swallowed a Fly 9781803372945 and 9781803371580 Things that Go! 9781803374826 Unicorn's Colors 9781803374789 and 9781803376622 Where's My Bottom? 9781803372723 and 9781803376738. Units affected: About 260,000 (In addition, about 12,900 in Canada).
Why was this product recalled? ▼
The plastic binding rings can detach from the books, posing a choking hazard to young children.
What should consumers do? ▼
Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.
Which agency issued this recall? ▼
This recall was issued by the CPSC on September 21, 2023. CPSC does not publish a hazard classification for this recall. Recall number: 23292.
How do I report an injury from a recalled product? ▼
Report injuries to the issuing agency: CPSC at SaferProducts.gov, NHTSA at nhtsa.gov/report-a-safety-problem, or FDA via MedWatch. Document the product (photos, model/serial numbers, purchase receipts) and seek medical attention. Injury reports help agencies track hazard patterns and may strengthen enforcement actions.

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This recall: CPSC, reported September 21, 2023. Severity classes follow each agency's own taxonomy; related-recall context is computed across the full archive.

Methodology · Corrections · Archive as of August 2026